Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2103)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1940)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3667)

Industry Events (387)

Market Research (1195)

Retail (4293)

Sales / Customer Development (156)

Senior Leadership (1519)

Shopper / Trade Marketing (116)

Supply Chain / Logistics (200)

Barbie packs some power | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Harmeet Singh

Move over Wonder Woman. In her 56 years, Barbie has held a variety of careers, but for the first time, she’s a superhero.

Barbie’s global platform for 2015 is all around being super, and encouraging young girls to do the same – even without magic powers. The campaign is promoting the new “Barbie in Princess Power” line of products, a DVD release, toys of the movie’s characters, colouring and storybooks and apparel.

Read more: http://strategyonline.ca/2015/03/05/barbie-packs-some-power/#ixzz3TWsCSx66
 

Post Response